Things have been busy around here…and it’s been a while since I posted on Peri’s Spice Ladle.
As some of you may know, this September, I decided to literally ‘put my money where my mouth is’ and started out on launching our food business in the San Francisco Bay Area.
My life partner, Rohit joins me as a full-time business partner. Interestingly, in our early years in the hotel industry, Rohit and I have been professional colleagues before embarking on our life partnership – so fortunately, there won’t be any food flying as we work together in our commercial kitchen!
One of the first matters of business was to find a new name for our entity – something that would resonate with Rohit and my philosophy on food; a name that would make a place in our hearts and roll comfortably off our tongues. We spent a week tossing around name ideas and odd food words strung together.
Finally, what did we name our business? Spice Ladle, of course. Nothing else felt quite as right, or quite as close to representing us.
Spice Ladle is our brick and mortar version of this blog’s philosophy. Our mantra is as simple as food should be – ‘Spice Ladle creates fresh wholesome gourmet food with an ethnic touch, using natural high quality ingredients.’
Hop on over and look through the menu on Spice Ladle – Ethnic Food’s Global Avatar; you’ll find plenty of Indian-inspired and Parsi favorites from the past three years featured there.
We’ve officially launched and are serving the San Francisco Peninsula, with a focus on catering to corporate lunches and events…although delivery and pickup of our food is also available for personal events and occasions. So spread the word to anyone you know in the San Francisco Bay Area, and get in touch with us directly if you live around here.
Additionally, we’ve tied up with some worthy partners to help in this journey.
We source pure organic spices and lentils from 24Mantra; drop by their site and read the inspiring ways in which they are changing the life of farmers in India using sustainable farming methods.
Last week, we’ve partnered with Qulinary, an interesting app-based home meal delivery service, serving most of the Bay Area (Peninsula, East and South Bay). Every Tuesday, we offer a new Parsi or Indian-inspired menu, which is delivered to your doorstep. Definitely sign up for this service, it’s a great way to sample our food at home. This week, we have a Parsi Celebration Menu.
For delivery to corporate clients, we’ve signed up with Waiter.com; if your company uses their portal, our entire menu can be ordered through them.
What About the blog – Peri’s Spice Ladle?
I’ve been getting a lot of mails and questions on the path forward for my blog, Peri’s Spice Ladle.
The good news – I plan to continue blogging and creating recipes for my wonderful readers and followers. You’ll hear from me a bit infrequently over the next few months, as Rohit and I get the business launched and set up.